The Challenge
Develop a creative / interactive event to re-launch a recently refurbished five star hotel capitalizing on the theme of “rebirth” and “renewal”.

Our Creative Solution
In The Limelight created an interactive launch event featuring Botticelli’s beautiful artwork “Birth of Venus”. Guests were treated to the visionary spectacle of a real-life Venus resplendent with her own giant clamshell. Guests joined into the creative ambience with the opportunity to paint this real-life goddess.

Client Reward
Guests enjoyed a memorable interactive experience. Our client successfully communicated the “reinvigorated / reborn” element of their relaunched hotel.