The Challenge
Our client was looking for an interactive concept to promote the Coles Fresh Food store within their shopping centre. The objective of the promotion was to design a “real-time shop & cook competition” involving shoppers in an entertaining, fresh and informative way. The event needed to build awareness of Coles product range whilst demonstrating how to create easy family meals in under 15 minutes.

Our Creative Solution
In The Limelight produced and delivered a highly entertaining promotion to create in-store excitement and participation. The promotion was open to qualified shoppers who purchased a minimum spend from Coles Fresh Food. The selected contestants faced the challenge of filling their trolleys with fresh food ingredients and working with a featured chef to create a chosen meal within an allocated time-span.

Client Reward
The promotion achieved high-visibility and participation and built store-traffic.

This type of promotion adapts perfectly to suit virtually any brand or product. In The Limelight can devise memorable in-store activity from theme chefs to specialist promotional staff - we creatively put your brand In The Limelight like never before.