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interactive retailtainment
Case Studies
David Jones

The Challenge
To develop and manage David Jones’ entire, Christmas entertainment program. To launch and manage the program annually in 35 stores across Australia.

Our Creative Solution
Zanni produced and delivered a comprehensive program that was implemented in all 35 venues on time and in budget. Where necessary, Zanni recruited, trained and directed staff while every faced of the program was facilitated and managed by Zanni.

Some of the activities included:
Face Painting
Suit Characters
Fairy Ambassadors
Christmas Concert Staffing
In Store Shows
Jazz Bands
Santa Clause performers
String Groups
Spruiker
Balloon Benders/Magicians
Promotional Staff
Costuming & Characters

Client Reward
The program succeeds in driving both loyal and new customers through all David Jones stores. The success of the program is integral to David Jones’ reputation as Australia’s leader in retail Christmas entertainment.

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