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		The Challenge To develop and manage David Jones’ entire, Christmas entertainment program. To launch and manage the program annually in 35 stores across Australia. Our Creative Solution Zanni produced and delivered a comprehensive program that was implemented in all 35 venues on time and in budget. Where necessary, Zanni recruited, trained and directed staff while every faced of the program was facilitated and managed by Zanni. Some of the activities included: Face Painting Suit Characters Fairy Ambassadors Christmas Concert Staffing In Store Shows Jazz Bands Santa Clause performers String Groups Spruiker Balloon Benders/Magicians Promotional Staff Costuming & Characters Client Reward The program succeeds in driving both loyal and new customers through all David Jones stores. The success of the program is integral to David Jones’ reputation as Australia’s leader in retail Christmas entertainment.