The Challenge
Develop a turnkey solution to build community participation and loyalty during the re-development of a suburban shopping complex.
Our Creative Solution
Absolute Zanni developed and provided a complete community involvement program for Stocklands redevelopment of their Baulkham Hills Shopping Centre. An extensive promotional campaign invited shoppers to “create history” by painting a unique tile. Absolute Zanni provided total project management involving the production of over 900 hand-painted tiles that would become a feature wall of the redesigned centre. From creation to installation – Absolute Zanni project managed a seamless and highly effective community participation program.
Client Reward
Stocklands has built valuable credibility as an organisation with a commitment to good corporate citizenship. Shoppers have established an “infinity” and sense of “ownership” via the project. The nature of the a Living History project means it’s value will not be diminished over time – those involved return to view their contribution time and time again.
Absolute Zanni can design a creative community project to help you achieve your aims.